Tinder Tests Height Preference Filter for Paid Users: What It Means
In a move that leans into dating apps’ reputation for prioritizing physical attributes, Tinder is now testing a height preference feature exclusively for its paid subscribers. The new setting allows Tinder Gold and Premium users to specify their preferred height range in potential matches—though it won’t act as a strict filter.
How the Height Preference Feature Works
- Exclusive to Paid Users: Only Tinder Gold and Premium subscribers in the test group can access this feature.
- Preference-Based, Not a Hard Filter: Unlike age or distance filters, height preferences won’t block profiles but will influence match recommendations.
- Global Rollout: Currently in testing, with no confirmation on a full release.
Image Credits: Reddit user Extra_Barracudaaaa
Why Tinder Is Testing This Feature
Phil Price Fry, VP of Communications at Tinder, stated:
“We’re always listening to what matters most to our Tinder users… This is part of a broader effort to help people connect more intentionally on Tinder.”
The move aligns with Tinder’s strategy to improve user engagement and retain paying subscribers, especially women, who are outnumbered by men on the platform.
The Controversy Around Height Preferences
Dating apps have long been criticized for fostering superficial judgments, and height preferences are no exception. Studies and user anecdotes suggest:
- Bias Toward Taller Men: Many profiles explicitly state a minimum height requirement (e.g., “6 feet or taller”).
- Parodies and Backlash: Tinder previously joked about “height verification,” which some users found insensitive.
Broader Context: Tinder’s Challenges
- Declining Paying Users: Parent company Match reported a 5% drop in subscribers across its apps.
- Leadership Changes: Tinder’s CEO is stepping down in July, adding uncertainty to the app’s future direction.
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