Twitter Strengthens Design Team with Strategic Ueno Acquisition
Twitter has officially announced the acquisition of full-service creative agency Ueno, integrating its team into Twitter’s in-house design and research departments. This strategic acqui-hire solidifies a long-standing partnership, as Ueno previously collaborated with Twitter on multiple design and product initiatives.
About Ueno: A Powerhouse in Digital Design
Founded in 2014 by Haraldur Thorleifsson in Reykjavik, Iceland, Ueno has grown into a globally recognized agency with teams in San Francisco, New York, and Los Angeles. The agency boasts an impressive portfolio, having worked with industry giants like:
- Tech Leaders: Google, Facebook, Apple, Slack, Uber
- Media & Retail: ESPN, The New York Times, Walmart, Visa
- Startups: Superhuman, Strava, Cruise, Credit Karma
Notably, Ueno also partnered with Medium (founded by Twitter co-founder Evan Williams) and Jelly (created by Twitter co-founder Biz Stone), further highlighting its alignment with Twitter’s ecosystem.
Why This Acquisition Matters
Twitter’s Chief Design Officer, Dantley Davis, emphasized Ueno’s role in accelerating the platform’s product evolution:
“Ueno’s highly experienced team of designers, strategists, and producers will help us enhance the quality and execution of Twitter’s product experiences.”
Key takeaways from the deal:
- Team Integration: Ueno’s 50 employees will be evaluated for roles within Twitter’s design and research teams.
- Project Focus: Expected to work on conversational tools and upcoming features, likely including Twitter Spaces, the platform’s audio-based social networking rival to Clubhouse.
- Agency Wind-Down: Ueno will complete existing client projects before fully transitioning to Twitter.
Twitter’s Broader Strategy
This move follows Twitter’s recent acquisition of Breaker, a social podcasting app, further emphasizing its investment in audio-based features. The company has hinted at additional talent acquisitions to fuel innovation.
The Edit Button Tease
Ueno’s founder, Haraldur Thorleifsson, couldn’t resist a playful nod to Twitter’s most-requested feature:
“Now, about that edit button @jack.”
What’s Next?
While financial terms remain undisclosed, this acquisition signals Twitter’s commitment to elevating user experience through top-tier design talent. With Ueno’s expertise now in-house, users can anticipate more polished and innovative product updates in the near future.
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