Uber Names Prabhjeet Singh as President for India & South Asia Operations
Uber has announced Prabhjeet Singh as its new President for India and South Asia, stepping into a leadership role that became vacant after Pradeep Parameswaran’s promotion to Regional General Manager for Asia Pacific.
A Seasoned Leader for a Strategic Market
Singh, a five-year Uber veteran, has played a pivotal role in expanding and managing operations across multiple cities in the region. His appointment comes at a crucial time as Uber focuses on strengthening its position in what it considers one of its “fastest growing and most strategic markets.”
Key Responsibilities Include:
- Driving profitability in the India & South Asia region
- Strengthening partnerships with public transport authorities
- Expanding Auto and Moto services to new cities
- Building high-performing teams
Confidence in Leadership
Parameswaran expressed strong confidence in Singh’s capabilities: “Prabhjeet is a passionate and innovative leader who has been instrumental in building Uber from the ground up. His deep understanding of the local market makes him the ideal candidate to lead our next phase of growth.”
Uber’s Strategic Position in South Asia
The India and South Asia market presents significant opportunities for Uber, especially after the company’s strategic retreats from:
- Southeast Asia (2018)
- China (2016)
Recent expansions include operations in:
- Sri Lanka
- Bangladesh
In India, Uber competes fiercely with SoftBank-backed Ola, claiming dominance with approximately 14 million weekly rides in 2019 - a claim Ola disputes.
Recent Strategic Moves
Uber has made several key adjustments in the region:
- Food Delivery Exit: Sold Uber Eats India to Zomato (January 2020)
- Workforce Reduction: Cut 25% of India staff (May 2020)
- Potential Shift: Considering moving more engineering roles to India
Pandemic Impact and Future Outlook
While COVID-19 boosted food delivery globally, India’s market saw declining order volumes. Singh takes the helm during this challenging period, expressing enthusiasm about collaborating with Uber teams to enhance services and product offerings.
“I’m thrilled to lead Uber in this dynamic region,” Singh stated. “We’re committed to strengthening our position through innovation and exceptional service.”
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