Unity Expands AR/VR Capabilities with Finger Food ATG Acquisition
Unity Technologies, the powerhouse behind the world’s leading real-time 3D development platform, has announced its acquisition of Finger Food Advanced Technology Group (ATG), a Vancouver-based studio specializing in augmented reality (AR), virtual reality (VR), and cutting-edge enterprise solutions. The 225-person team will integrate into Unity, with Finger Food CEO Ryan Peterson stepping into the role of VP of Solutions.
Why This Acquisition Matters
Founded in 2011, Finger Food ATG has built a reputation for delivering custom enterprise software, with a strong focus on immersive technologies. The studio has collaborated closely with industry leaders like Microsoft on HoloLens projects and has explored innovations in AI, blockchain, robotics, and IoT. Their client roster includes major brands such as Lowe’s, Enbridge, and SoftBank Robotics.
Strategic Benefits for Unity
This move reinforces Unity’s commitment to expanding beyond its gaming roots into enterprise AR/VR solutions. A Unity spokesperson highlighted the acquisition’s value:
“With Finger Food’s expertise, Unity’s enterprise clients gain immediate access to professional services, enabling them to develop real-time 3D applications without the need for extensive internal training or workflow overhauls.”
Key takeaways from the deal:
- Enhanced enterprise offerings: Finger Food’s capabilities will bolster Unity’s Industrial division, catering to high-value corporate clients.
- Diversification: Unity continues to shift focus from gaming dominance (powering over 50% of new games) to broader industrial and commercial applications.
- Talent integration: Finger Food’s 225 employees bring specialized knowledge in AR/VR, AI, and IoT.
Unity’s Growth Trajectory
The acquisition comes during a period of rapid expansion for Unity. Despite facing turbulence—including a high-profile lawsuit against its CEO in 2019—the company has raised $1.3 billion in funding, nearly half of which was secured in the past year alone. This latest move signals Unity’s ambition to dominate the enterprise AR/VR market while solidifying its position as a leader in real-time 3D development.
Looking Ahead
As Unity integrates Finger Food’s team and expertise, the tech industry will be watching closely to see how this acquisition accelerates innovation in immersive enterprise solutions. For businesses exploring AR/VR, this partnership could mean faster, more accessible tools for creating next-gen digital experiences.
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