Vendelux Secures $14M Series A to Power AI-Driven B2B Event Marketing
The Resurgence of In-Person Events and Vendelux’s Strategic Growth
As in-person events make a strong comeback, Vendelux—an AI-powered event intelligence platform—is helping marketers optimize their event strategies. Founded by former Shutterstock executives Alex Reynolds and Stefan Deeran, Vendelux provides data-driven insights to help businesses identify which events will attract key customers, prospects, and compe*****s.
How Vendelux Works: AI-Powered Event Intelligence
Vendelux leverages artificial intelligence and predictive modeling to analyze:
- 65+ million data points
- 160,000+ global events, including tradeshows and conferences
This marks significant growth since their 2022 seed round, when the platform tracked 30,000 events. The company’s expansion reflects the broader revival of in-person gatherings post-pandemic.
“Events are now bigger than 2019. Everyone recognizes the value of face-to-face interactions for closing deals and strengthening relationships.” — Alex Reynolds, Co-Founder of Vendelux
Why In-Person Events Are Thriving Again
The shift back to physical events comes as:
- Digital marketing faces challenges: Privacy concerns and cookie deprecation reduce ROI on performance ads.
- Efficiency in client engagement: Events allow businesses to meet multiple prospects in one location.
- Demand for human connection: Virtual fatigue has reinforced the need for meaningful in-person interactions.
Key Milestones and Funding
Vendelux recently announced a $14M Series A round, led by FirstMark Capital, with participation from Cervin Ventures and founders of major event brands like HLTH and Money20/20. This brings their total funding to $16.4M.
Recent Growth Highlights:
- Doubled customer base
- Tripled annual recurring revenue (ARR)
- 5,000+ free-tier users
- Enterprise clients including PayPal, MongoDB, and T-Mobile
Future Roadmap: Expanding Product and Global Reach
With fresh capital, Vendelux plans to:
- Enhance AI-driven matchmaking for better attendee insights
- Integrate with CRM tools to streamline event ROI tracking
- Double team size by 2024, including a new London office for EMEA/APAC expansion
“Our next focus is helping customers not just identify prospects but also book meetings and track pipeline impact.” — Alex Reynolds
As B2B marketers increasingly prioritize events for lead generation, Vendelux is positioning itself as the go-to intelligence platform for maximizing event marketing success.
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