Victoria’s Secret Website Shut Down After Cybersecurity Breach
Major Retailer Faces Security Incident
Lingerie giant Victoria’s Secret has temporarily taken down its US website following what the company describes as a “security incident.” The site currently displays a customer notice stating that teams are “working around the clock to fully restore operations.”
Key Details:
- US website remains offline as investigation continues
- Physical stores and PINK brand locations remain operational
- UK website unaffected by the incident
- Company shares dropped 7% following announcement
Company Response and Customer Impact
In an official statement, Victoria’s Secret confirmed:
“We immediately enacted our response protocols, third-party experts are engaged, and we took down our website and some in-store services as a precaution.”
The Ohio-based company, which operates approximately 1,350 stores across 70 countries, has not disclosed specifics about the nature or timeline of the security breach.
Customers have taken to social media to voice frustrations:
“How can I check my order status when your page has been down for 2 days?!? And no one answers the phone either!” - Customer complaint on X
Rising Trend of Retail Cyber Attacks
This incident follows a wave of high-profile cyber attacks targeting major UK retailers:
- M&S: Anticipates £300m in losses from recent hack
- Co-op: Experienced empty shelves and payment disruptions
- Data theft: Customer information compromised in multiple breaches
Cybersecurity expert Vonny Gamot from McAfee advises affected customers to:
- Immediately change passwords
- Enable two-factor authentication
- Monitor accounts for suspicious activity
Gamot warns: “Assume your information may have been compromised if you’ve been a customer. Companies often take weeks to identify all affected individuals.”
Looking Ahead
As investigations continue, Victoria’s Secret joins a growing list of retailers facing significant cybersecurity challenges in today’s digital marketplace. The company has not provided an estimated timeline for full restoration of its online services.
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