360 App Evolves: Could It Become the Instagram of Panoramic Photography?
The Rise of Panoramic Photo-Sharing
When Facebook acquired Instagram for $1 billion, it wasn’t just for the filters—it was for the mobile-first social network built around visual storytelling. Now, TeliportMe’s 360 app aims to replicate that success for panoramic photography. With a major redesign, 360 is introducing features like user profiles, follow functionality, search, and HD photo support, positioning itself as a social hub for immersive, wide-angle imagery.
Why Panoramic Photography Matters
Panoramic photos have surged in popularity, especially with:
- Apple’s iOS 6 introducing native panoramic capture for iPhone 5
- Google’s Photo Sphere enabling 360-degree imagery for Android (though initially limited to Nexus 4)
Despite built-in OS support, TeliportMe co-founder Vineet Devaiah believes there’s still room for dedicated apps—especially those offering a seamless social experience. “The key is creating an immersive platform,” he says, echoing Instagram’s winning formula.
Overcoming Android’s Fragmentation Challenge
360’s early focus was tackling Android’s hardware diversity. The team painstakingly optimized the app for different devices to ensure smooth performance. Their efforts paid off:
- 1 million users across 150 countries
- Faster, more reliable stitching technology
New Features Driving Growth
1. Stitch Later: Saving Battery Life
Panoramic capture drains batteries quickly. 360’s Stitch Later feature lets users defer processing until they’re plugged in—available as a $1 in-app purchase for unlimited use.
2. Social Networking Upgrades
- Follow functionality: Track friends’ panoramic uploads in a chronological feed
- Follower metrics: See counts for followers/following (à la Instagram/Twitter)
3. Enhanced Discovery
- Search by location or keyword: A feature even Instagram lacks (as of 2012)
- HD photo support: Higher-resolution captures for crisper panoramas
The Road Ahead
While giants like Apple and Google integrate panoramic features natively, 360’s focus on community and usability could make it an attractive acquisition target. As Devaiah puts it: “Our goal is to be the go-to platform for sharing immersive perspectives—whether on iOS or Android.”
Will 360 become the panoramic Instagram? Only time—and user adoption—will tell.
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