Amazon Alexa Expands Voice Shopping to Include Prime Now 2-Hour Deliveries
Amazon has taken its voice-activated shopping experience to the next level by integrating Prime Now’s ultra-fast 2-hour delivery service with Alexa’s voice commands. This enhancement allows users to order everyday essentials through simple voice prompts, further cementing Alexa’s position as a leader in the smart assistant space.
How Alexa’s Prime Now Integration Works
- Users can now say: “Alexa, order [item] from Prime Now” to receive deliveries within two hours
- The service is currently limited to Amazon Echo devices, Fire Tablets, and Fire TV
- Voice shopping via Alexa was previously restricted to Amazon Prime’s standard delivery options
What You Can (and Can’t) Order
The new feature focuses on daily necessities and locally available items, including:
- Groceries
- Household essentials
- Video games
- Alcohol (in select cities where Amazon offers liquor delivery)
Notable exclusions include larger electronics like laptops and bulky items that typically require more handling.
Geographic Availability
Alcohol delivery via Prime Now voice orders is currently available in:
- Seattle
- Columbus
- Cincinnati (recently added)
Amazon continues to expand its service areas, suggesting more locations may gain access soon.
Competitive Landscape
This move comes as competition in the voice assistant market intensifies:
- Google Home recently enabled purchases from 50+ U.S. retailers
- Samsung is preparing to launch its Bixby assistant
Important Limitations
While Amazon added Alexa support to its main shopping app on iOS last week, Prime Now voice ordering remains exclusive to Amazon’s own hardware ecosystem for now.
This strategic expansion demonstrates Amazon’s commitment to making voice commerce more convenient while maintaining its competitive edge in the rapidly evolving smart assistant market.
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