Apple’s 2024 App Store Awards Continue to Overlook AI Apps
Apple has once again sidelined artificial intelligence (AI) applications in its prestigious 2024 App Store Awards, favoring traditional productivity and creativity tools instead. This marks the second consecutive year that industry-leading AI apps like ChatGPT, Claude, and Microsoft Copilot failed to secure nominations for iPhone App of the Year.
The Winning Formula: Human-Centric Apps Dominate
Apple’s 2024 finalists showcase apps that enhance specific user capabilities rather than automate tasks through AI:
- Kino: Professional video recording for iPhone
- Runna: Personalized running training plans
- Tripsy: Comprehensive travel organization
These selections reinforce Apple’s apparent preference for apps that amplify human potential over those relying on AI assistance.
The ChatGPT Paradox: Popular Yet Unrecognized
Despite being:
- The fastest-growing consumer app in history
- An official Apple partner for Siri enhancements
- Introducing groundbreaking 2024 features like Advanced Voice Mode
ChatGPT continues to be excluded from Apple’s top honors, mirroring Google’s decision to name party-planning app Partiful as its 2024 App of the Year.
Limited AI Representation Across Categories
While largely absent from the iPhone category, AI-powered apps did appear in other nominations:
iPad App of the Year Finalists:
- Moises: AI music practice tools
- Bluey: Let’s Play
- Procreate Dreams
Mac App of the Year Finalists:
- Adobe Lightroom (with AI features)
- OmniFocus 4
- Shapr 3D
Cultural Impact Award: Only EF Hello (AI-enhanced language learning) was explicitly recognized as an AI application among twelve finalists.
Apple’s Clear Preference: Empowerment Over Automation
The 2024 nominations reveal Apple’s editorial philosophy:
- Prioritizing apps that expand creative and productive capabilities
- Valuing human-centered design over AI automation
- Showcasing tools that leverage device hardware rather than cloud-based AI
This aligns with Apple’s historical emphasis on apps that transform iPhones and other devices into professional creative tools, as demonstrated by video app Kino.
New Category for 2024: Apple Vision Pro
Marking the headset’s debut year, Apple introduced separate Vision Pro app and game awards, expanding its recognition of spatial computing experiences.
The Bigger Picture
Apple’s continued exclusion of mainstream AI apps from top honors suggests either:
- A belief that current AI applications haven’t reached award-worthy innovation
- A strategic differentiation from compe*****s’ AI-focused narratives
- A preference to highlight apps that showcase device capabilities rather than cloud-based services
As AI becomes increasingly ubiquitous, Apple’s annual selections provide valuable insight into how the tech giant views the evolving app ecosystem.
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