BaubleBar Secures $10M Series B Funding to Revolutionize Fast-Fashion Jewelry
Investment Highlights
- $10M Series B round led by Burch Creative Capital (Chris Burch)
- Participation from Aspect Ventures, Triplepoint Ventures, Comcast Ventures
- Existing investors Accel Partners and Greycroft Partners also contributed
The BaubleBar Story: Disrupting Jewelry E-Commerce
Founded by Harvard Business School graduates Amy Jain and Daniella Yacobovsky, BaubleBar identified a gap in the jewelry market:
- Women wanted trendy, affordable accessories
- Traditional retailers were slow to adapt with high markups and limited selections
- The founders leveraged their finance backgrounds to create a data-driven fast-fashion jewelry model
The Fast-Fashion Advantage
BaubleBar’s innovative business model sets it apart:
- 4-week production cycle from design to sale
- Global manufacturing network across Asia, Italy, South America, and the U.S.
- In-house fulfillment with custom-built software solutions
- Data-driven designs informed by customer preferences
Impressive Growth Metrics
- 1,000+ daily orders
- 1.3 million monthly visitors (up from 340,000 in 2013)
- 85% organic traffic
- 2014 sales tripled compared to previous year
- 50%+ repeat buyers make 3+ purchases
Omnichannel Expansion
BaubleBar has successfully expanded beyond e-commerce:
- Retail partnerships with Nordstrom and Anthropologie
- Exclusive monthly collections for partner stores
- 20% of total revenue now comes from offline channels
Future Plans
With the new funding, BaubleBar will:
- Develop its first iOS application
- Expand technical team
- Open new Asian office
- Build additional warehouse capacity
Capital-Efficient Model
Co-founder Amy Jain emphasizes:
- Strong margins on jewelry products
- Low working capital requirements
- Previous funding rounds totaled $5.6 million (seed + Series A)
The company’s 150+ employee team continues to innovate at their Flatiron District headquarters, proving that fast-fashion jewelry can be both trendy and profitable.
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