Kurbo Health Launches iOS App to Tackle Childhood Obesity, Backed by $5.8M Funding
Kurbo Health, a pioneering mobile platform dedicated to addressing childhood obesity through digital coaching and behavior tracking, has officially launched its iOS app for public use. The startup recently secured $5.8 million in Series A funding from prominent investors including Signia Venture Partners, Data Collective, Bessemer Venture Partners, and Promus Ventures, alongside notable angel investors like YouTube CEO Susan Wojcicki and former Facebook VP Greg Badros.
From Personal Struggle to Innovative Solution
Founded by CEO Joanna Strober and Thea Runyon, Kurbo Health was inspired by Strober’s personal journey to help her son manage his weight. After discovering the effectiveness of Stanford’s Pediatric Weight Loss Program—despite its outdated paper-based system—Strober envisioned a modern, mobile-friendly alternative.
Key features of the Kurbo app include:
- A simplified food-tracking system using color-coded categories (red, yellow, green)
- Virtual feedback and live coaching options
- Parental involvement as supportive observers (not “food police”)
- Gamification elements to engage younger users
Proven Results and User Adoption
During beta testing with children aged 8-18 across the U.S., Kurbo demonstrated impressive outcomes:
- 85% of participants reduced their BMI within 10 weeks
- Many users lost 10+ pounds during the trial period
- 90% retention rate after the initial 10-week program
“Kurbo transforms the challenging process of developing healthy habits into an engaging experience for kids,” said investor Susan Wojcicki. “As a mother of four, I recognize how revolutionary this approach is.”
Expansion Plans and Future Developments
The currently iOS-exclusive app offers tiered subscription plans ranging from \(10 to \)75 monthly, with premium options providing intensive coaching comparable to in-person programs. An Android version is slated for September release.
Kurbo Health is also:
- Establishing partnerships with healthcare organizations and insurers
- Expanding its coaching staff and marketing team
- Exploring corporate wellness program integrations
With childhood obesity rates continuing to rise globally, Kurbo Health’s mobile-first approach represents a significant step forward in making effective weight management accessible to families everywhere.
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