Voyat Secures $1.8M Seed Funding to Revolutionize Hotel CRM with Social Integration
A New Era for Hotel Customer Relationships
Voyat, an innovative social CRM platform designed specifically for the hotel industry, has emerged from stealth mode with $1.8 million in seed funding. The round was led by prominent investors including Metamorphic Ventures, Eniac Ventures, and BoxGroup, along with angel investors like Brett Crosby, co-founder of Google Analytics.
The Google Connection
- David Hirsch of Metamorphic Ventures brings 8 years of Google experience
- Co-founder Benjamin Habbel served as Marissa Mayer’s chief of staff at Google (2010-2012)
- Strong tech pedigree informs Voyat’s data-driven approach to hospitality CRM
Solving a Critical Industry Pain Point
Habbel conceived Voyat after experiencing firsthand the hospitality industry’s customer recognition gap:
“I’d visit a property 20 times, yet be greeted as a first-time guest. Hotels have lost control of customer relationships to third-party booking engines.”
The Third-Party Booking Problem
- 76% of hotel bookings now occur through third-party platforms
- Hotels lose valuable customer data and relationship-building opportunities
- Voyat aims to restore direct connections between properties and guests
Voyat’s Dual-Solution Platform
1. V-CRM: Social-Powered Guest Profiles
- Integrates with existing loyalty programs via social logins (LinkedIn, Facebook, Twitter, Google+)
- Enables direct social communication between hotels and guests
- Monitors brand mentions across social channels for reputation management
2. V-Direct: Incentivizing Direct Bookings
- Provides tools for personalized guest rewards and discounts
- Encourages repeat customers to book directly with properties
- Integrates with hotel reservation systems for seamless operations
Transforming Guest Experiences Through Technology
Voyat’s system automatically alerts staff when loyal guests check in, enabling:
- Personalized welcomes for repeat visitors
- Targeted perks like room upgrades or dining credits
- Recognition of guest preferences and stay history
The Ritz-Carlton Inspiration
Habbel references The Ritz’s legendary index card system for guest preferences, envisioning Voyat as:
“A modern, social-enabled version of those index cards - but with real-time data and web integration to truly understand today’s travelers.”
Competing in the Age of Airbnb
Voyat helps hotels counter Airbnb’s advantage by:
- Building direct, personalized relationships with guests
- Leveraging social data to enhance customer understanding
- Creating emotional connections that drive brand loyalty
With its seed funding secured, Voyat is poised to help hotels reclaim control of their customer relationships in an increasingly digital travel landscape.
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