betaworks-Backed Tapestry Introduces Enhanced Digital Story Creation & Discovery Platform
Tapestry, the digital storytelling application developed by experimental media company betaworks, has unveiled its significant Tapestry 2.0 update. This new iteration aims to improve content discoverability while refining the platform’s branding.
What is Tapestry?
A Digital Alternative to Traditional Narratives
Tapestry offers a unique approach to digital storytelling. Users can create linear, forward-moving narratives within its app interface – blending traditional story focus with modern interactive elements.
The application presents an alternative to conventional content consumption. Unlike the fragmented experience users often encounter through standard web browsing, Tapestry provides structured reading environments designed for focused engagement.
Key Improvements in Tapestry 2.0
Enhanced Content Discovery
Tapestry’s most notable update involves a robust tagging system and refined search functionalities. This allows both creators and readers to easily navigate the growing collection of stories.
- Improved Search: Users can now find specific content types or themes with greater precision.
- Tag System: Stories are categorized using tags, making it easier for interested users to discover relevant narratives.
Expanded Content Library
The platform has seen substantial growth since its initial launch in November 2012. Tapestry 2.0 introduces a fresh batch of approximately seventy new stories.
This expansion includes significant milestones like:
- The first story from a publisher – Quirk Books releasing the William Shakespeare’s Star Wars app adaptation.
- Works by established authors alongside amateur contributions.
Author Subscriptions Feature
Creators now have another tool at their disposal: users can subscribe to favorite storytellers. This personalization feature helps cultivate loyalty within the Tapestry community.
Evolving Brand Identity & Future Directions
The betaworks team announced a brand refresh, signaling Tapestry’s progression from prototype status in November 2012 to its current established platform iteration.
Strategic Business Development
While prioritizing discovery improvements, the Tapestry team is concurrently exploring sustainable business models. This approach aligns with betaworks’ known pattern of investing heavily upfront before establishing revenue streams:
- Exploring Sponsorships: Brands can now sponsor content directly within the Tapestry ecosystem.
- The platform currently hosts over 2,000 stories by diverse authors.
Availability & Platform Details
Tapestry 2.0, featuring these enhanced capabilities and expanded offerings, is available now on Apple’s App Store for both iPhone and iPad users.
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