Better Secures $5M Funding to Revolutionize Personal Health Advocacy

Navigating the U.S. healthcare system can be overwhelming. From emergency room visits to insurance appeals and second opinions, having a knowledgeable advocate can make all the difference. While some are fortunate to have medical professionals in their family, most people lack this critical support. Enter Better, a groundbreaking startup aiming to democratize personalized healthcare advocacy for everyone.

A Visionary Partnership and $5M Funding Boost

Co-founded by entrepreneur Geoff Clapp and investor Chamath Palihapitiya, Better has launched with $5 million in funding from Palihapitiya’s Social+Capital Partnership and the prestigious Mayo Clinic. Beyond financial backing, Mayo Clinic serves as a content partner, providing tailored health information and ²⁴⁄₇ access to their world-class nurses.

How Better Works: Your Digital Health Advocate

1. Personalized Health Profiles

• Users input vital health data (e.g., blood type, allergies, medical history) via the iOS app.
• Option to upload medical records from existing providers.
• Store and manage health information for family members.
• Fully HIPAA-compliant for privacy and security.

2. AI-Driven Health Insights

• Delivers customized Mayo Clinic content based on user profiles.
• Example: Parents of a child with chronic ear infections receive targeted resources.

3. On-Demand Professional Support

• Free Tier: Access to Mayo Clinic’s health library.
• Premium Tier ($50/month per family): Unlimited contact with Better’s Personal Health Assistants (PHAs).
  • Nurses and insurance experts available via text, email, or phone.
  • Services include appointment scheduling, specialist referrals, and insurance navigation.

Why Better Stands Out

• Speed: Mayo Clinic nurse responses average 1 minute vs. typical 15+ minute waits.
• Comprehensiveness: PHAs assist with medical decisions, insurance hurdles, and preventive care planning.
• Scalability: Plans to partner with employers as a workplace benefit (similar to One Medical).

Founder Expertise and Future Goals

Geoff Clapp brings deep healthcare tech experience, having founded telemedicine pioneer Health Hero Network (acquired by Bosch). The team includes 8 full-time PHAs, with ambitions to expand corporate partnerships.

The Bottom Line

As healthcare complexity grows, Better bridges the gap between patients and the system. Whether you’re managing chronic conditions or simply want expert guidance, this service redefines proactive health management. Even with my medical family connections, I’d use it—because more advocacy never hurts.

Image via Shutterstock

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