Livefyre Sidenotes: A Fresh Take on Web Comments
Online discussions are traditionally relegated to the bottom of articles, but Livefyre is changing the game with its innovative Sidenotes feature. This groundbreaking product integrates comments directly into webpage content, transforming passive reading into an interactive experience.
How Sidenotes Works
- In-Content Annotation: Small word bubble icons appear beside each paragraph and image, enabling users to comment on specific sections.
- Threaded Conversations: Clicking an icon reveals a threaded discussion tied to that content segment.
- Precision Commenting: Users can highlight exact text phrases or share direct links to annotated sections.
- Upvote/Downvote System: Community voting ensures high-quality comments gain visibility.
Mobile-Friendly Design
The mobile interface displays Sidenotes in a compact bottom window, with swipe navigation between comments. This streamlined approach maintains functionality without compromising readability on smaller screens.
Why This Matters
Livefyre CEO Jordan Kretchmer envisions transforming the web into “a giant, annotatable canvas.” The company’s research suggests:
- Increased Engagement: Users are more likely to comment when responding to specific content rather than entire pages
- Better Conversations: Smaller “social objects” (individual paragraphs/media) foster more relevant discussions
- Non-Intrusive Experience: The system remains unobtrusive for readers who prefer traditional consumption
Availability and Implementation
Sidenotes integrates seamlessly with:
- Livefyre’s premium StreamHub:Core for enterprises
- Free WordPress plugin for bloggers
- Storify (acquired by Livefyre in 2013)
Real-world example: See Sidenotes in action on Imagine Dragons’ lyrics pages.
This innovation represents a significant evolution in online discourse, potentially reshaping how publishers and audiences interact with digital content.
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