Indonesian Robo-Advisor Bibit Raises $30M to Expand Financial Inclusion

Bibit, Indonesia’s leading robo-advisory platform, has successfully raised $30 million in a growth funding round led by Sequoia Capital India. The investment saw participation from existing backers including East Ventures, EV Growth, AC Ventures, and 500 Startups.

Key Investment Highlights

  • Total funding to date: $45 million (including 2019 Series A)
  • Primary investor: Sequoia Capital India
  • User demographics: 90% millennial first-time investors
  • Parent company: Stockbit Group

Transforming Indonesia’s Investment Landscape

Bibit is revolutionizing how Indonesians invest by providing automated, algorithm-driven portfolio management tailored to individual risk profiles and financial goals. The platform has onboarded over one million first-time investors in the past year alone.

Market Opportunity and Trends

Recent data from Indonesian financial authorities reveals:

  • 56% YoY growth in retail investors during 2020
  • 92% of new investors aged 21-40
  • Only 2% of Indonesians currently participate in stock markets

“Traditional investment methods like term deposits and physical gold remain prevalent,” explains CEO Sigit Kouwagam. “However, younger generations are embracing digital platforms that offer:

  • Higher-yield liquid investments
  • Lower minimum investment thresholds
  • Convenient mobile management”

Pandemic Accelerates Digital Investment Adoption

The COVID-19 crisis has driven significant behavioral shifts:

  • Increased demand for emergency funds
  • Growing preference for capital market products over low-yield bank accounts
  • Surge in retail investor participation

Bibit competes in Indonesia’s burgeoning fintech space alongside platforms like Bareksa and SoftBank-backed Ajaib, all vying to serve the nation’s underpenetrated investment market.

This latest funding round positions Bibit to further develop its technology, expand its user base, and continue democratizing access to wealth-building tools for Indonesia’s digitally-native population.


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