Bluesky Explained: The Decentralized Social Network Challenging X
As social media users seek alternatives to X (formerly Twitter), Bluesky has emerged as a leading contender. With over 30 million users as of February 2025, this decentralized platform offers a fresh approach to online communication. Let’s explore what makes Bluesky unique and why it’s gaining traction.
What Is Bluesky?
Bluesky is a decentralized social network originally conceptualized by former Twitter CEO Jack Dorsey. Key features include:
- Decentralized architecture built on the open-source AT Protocol
- Twitter-like interface with algorithmic choice
- Community-specific moderation tools
- Federated design allowing interoperability with other services
Developed independently since 2021, Bluesky is now led by CEO Jay Graber as a public benefit corporation.
Bluesky’s Rapid Growth
The platform’s user base surged due to:
- Policy changes at X that alienated some users
- Election-related discussions in late 2024
- High-profile user migrations (including Barack Obama and Hillary Clinton)
- Traditional block functionality (unlike X’s revised approach)
While growth has slowed from its peak, Bluesky continues evolving with new features.
Key Features and Functionality
User Experience
- 256-character posts with media support
- Algorithmic and chronological feeds
- Starter Packs for new user onboarding
- Custom domains for usernames (paid feature)
- Video tab on profiles (added January 2025)
Technical Architecture
- AT Protocol foundation enables decentralization
- Federation coming soon (similar to Mastodon)
- Open API allows third-party development
Moderation and Safety
- Community Guidelines with automated enforcement
- Ozone tool for user-run moderation services
- Misleading link warnings
- Impersonation policy updates
Bluesky vs. X: Key Differences
| Feature | Bluesky | X |
|---|---|---|
| Architecture | Decentralized | Centralized |
| Block Feature | Traditional | Limited |
| AI Training | Opt-out | Opt-in* |
| Verification | Domain-based | Paid system |
*X’s current policy allows AI training on public posts
Monetization Strategy
Bluesky is exploring alternative revenue models:
- Custom domain subscriptions
- Planned premium features (without pay-to-win mechanics)
- $15 million Series A funding (October 2024)
- $1 million Skyseed fund for AT Protocol development
The platform explicitly avoids selling user data for advertising.
Notable Users and Organizations
Bluesky has attracted:
- Public figures: AOC, Mark Cuban, Guillermo del Toro
- News outlets: Bloomberg, Washington Post, TechCrunch
- Government officials: President Lula da Silva (Brazil)
Platform Challenges
Bluesky has faced criticism regarding:
- Moderation of hate speech
- Account verification methods
- Handling of controversial figures
The company has expanded its moderation team to address these concerns.
The Road Ahead
Bluesky continues to innovate with:
- Federation development
- Third-party app ecosystem growth
- Potential TikTok-like video features
- Community Notes-inspired fact-checking
As the social media landscape evolves, Bluesky offers a compelling alternative for users seeking more control over their online experience.
📚 Featured Products & Recommendations
Discover our carefully selected products that complement this article’s topics:
🛍️ Featured Product 1: Women’s Realtree Camo T-Shirt (S)
Image: Premium product showcase
Advanced women’s realtree camo t-shirt (s) engineered for excellence with proven reliability and outstanding results.
Key Features:
- Industry-leading performance metrics
- Versatile application capabilities
- Robust build quality and materials
- Satisfaction guarantee and warranty
🔗 View Product Details & Purchase
🛍️ Featured Product 2: Women’s Moschino Top (L)
Image: Premium product showcase
Advanced women’s moschino top (l) engineered for excellence with proven reliability and outstanding results.
Key Features:
- Cutting-edge technology integration
- Streamlined workflow optimization
- Heavy-duty construction for reliability
- Expert technical support available
🔗 View Product Details & Purchase
💡 Need Help Choosing? Contact our expert team for personalized product recommendations!
