C by GE Transforms into Cync: A New Era for Smart Home Innovation
In May 2020, amidst global upheaval, a significant shift occurred in the smart home industry: General Electric sold its century-old GE Lighting division to Savant Systems, a leader in smart home technology. Now, six months later, the rebranding efforts are finally unveiled—marking a strategic pivot beyond lighting solutions.
Why the Rebrand?
The product line formerly known as C by GE—a name often criticized for being confusing—will now operate under the sleeker moniker Cync. While the GE legacy carries weight, Savant recognized the need for a fresh identity that reflects its expanded vision for the brand.
Beyond Lighting: Cync’s Smart Home Ambitions
Under Savant’s ownership, Cync is broadening its scope, venturing into new smart home categories. At CES 2021, the company unveiled:
- A smart thermostat for energy-efficient climate control
- Outdoor smart plugs for enhanced connectivity
- A connected camera for home security
- A fan speed switch for improved comfort
This expansion tests the strength of the GE Lighting brand in a market dominated by giants like Amazon’s Ring and other established players.
The Cync App: A Smarter User Experience
Launching in March 2021, the new Cync app promises a more intuitive and customizable interface, designed to elevate user control and convenience. Savant emphasizes its focus on delivering comfort, security, and seamless automation.
What’s Next?
With CES as its stage, Cync is positioning itself as a full-spectrum smart home brand. The transition from lighting-centric products to a diversified ecosystem signals Savant’s commitment to innovation—and its ambition to compete in the crowded smart home arena.
For background on the acquisition, read: Savant’s Acquisition of GE Lighting.
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