Callaway Digital Arts & Hasbro Launch Interactive Mr. Potato Head App for Kids
In an exciting collaboration, Callaway Digital Arts—a leader in children’s lifestyle apps—has partnered with Hasbro, the global toy giant, to bring the beloved Mr. Potato Head to life in a new interactive iPad app. Designed for children aged 2 to 6, this app blends nostalgia with modern touch-based play, offering endless creative possibilities.
Why Mr. Potato Head?
Celebrating 60 years of iconic play, Mr. Potato Head was the perfect choice for this digital transformation. According to Rex Ishibashi, CEO of Callaway Digital Arts, the character’s interchangeable parts and outfits naturally lend themselves to a touch-based mobile experience that encourages imaginative free-play.
Key Features of the App
- Customizable Characters: Kids can dress up Mr. Potato Head in 22 thematic outfits, each with 10 mix-and-match parts (including Pirate, Cowboy, and Spaceman themes).
- Interactive Adventures: After styling their spud, children can explore engaging environments like Pirate Island, Wild West, and an Enchanted Castle—all fully touch-responsive.
- Expandable Content: The app launches with 6 free outfits and 2 environments, with additional themed “playlets” (outfit + environment) available for $1.99 each.
Future Collaborations
While the Mr. Potato Head app is the first release under this partnership, Ishibashi confirmed that Callaway Digital Arts and Hasbro are already exploring more app ideas—though details remain under wraps for now.
A Blend of Fun and Creativity
This app isn’t just about tapping and swiping—it’s designed to spark creativity while staying true to the classic toy’s charm. Whether creating a four-armed mutant spud or embarking on a pirate adventure, kids (and nostalgic parents) are in for a treat.
Available now for iOS devices, the app promises to keep Mr. Potato Head fashion-forward with future outfit releases. A playful, engaging, and educational experience for the next generation of digital natives!
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