Calm Launches Innovative Mindfulness Features to Counter Social Media Overload
In an effort to help users integrate mindfulness into their busy lives, Calm has unveiled three significant updates: Taptivities, Playlists, and an enhanced personalized search function. These features aim to provide accessible, engaging alternatives to mindless social media scrolling.
Taptivities: Mindfulness in Story Format
Calm’s new Taptivities offer:
- Interactive, text-based stories lasting 1-2 minutes
- Familiar swipe/tap interface similar to social media Stories
- Thematic exercises covering gratitude, grounding, and breathing techniques
“Instead of decompressing with endless scrolling,” Calm suggests, “users can now engage in quick mindfulness sessions that fit seamlessly into their daily routine.”
Image Credits: Calm
Enhanced Content Discovery Features
Playlists: Custom Mindfulness Journeys
Users can now:
- Combine different content types (meditations, Sleep Stories, music)
- Create personalized sequences for specific needs (sleep, focus, relaxation)
- Seamlessly transition between content without manual searching
Smarter Search Functionality
The upgraded search offers:
- Personalized recommendations based on user history
- Advanced filtering by category and duration
- Improved accuracy for finding relevant content
Expanding Content Library
Calm continues to grow its offerings with:
- 500+ Sleep Stories (including celebrity narrations)
- 19 billion minutes of Sleep Stories consumed to date
- New thematic collections for diverse mindfulness needs
These updates position Calm as a proactive alternative to digital distraction, providing structured yet flexible tools for mental wellbeing in our always-connected world.
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