CEO Confidence in Digital IQ Declines: PwC Survey Reveals Key Challenges
A striking drop in executive confidence toward their organizations’ digital capabilities has been uncovered in the latest PwC Digital IQ Survey. Only 52% of companies now rate their digital intelligence as strong—a significant decline from 67% in previous years. This decade-long study, which gathered insights from 2,216 business and technology leaders, highlights growing concerns about digital transformation effectiveness.
Key Findings: A Decade of Digital Stagnation
- Investment Plateau: Despite rapid technological advancements, average spending on emerging tech remains stagnant—17.9% in 2017 vs. 16.8% in 2007.
- Execution Challenges: Just 52% of digital projects are delivered on time and within scope.
- Human-Centric Barriers: While digital transformation relies on people, critical gaps persist:
- 76% cite lack of organizational support
- 72% report unclear roles/responsibilities
- 71% point to ineffective management
- 66% highlight talent shortages
Why Digital IQ Matters More Than Ever
Digital intelligence has evolved far beyond traditional IT. Today, it encompasses:
- Emerging technologies (AI, IoT, cloud computing)
- Organizational mindset and agile workflows
- Competitive differentiation in global markets
“Digital is no longer just about technology—it’s a core business imperative,” notes PwC. The increased complexity and higher stakes of modern digital strategies may explain declining confidence levels.
The Path Forward: Bridging the Digital Divide
To reverse this trend, companies must:
- Align leadership around digital transformation goals
- Clarify accountability across teams and projects
- Invest in upskilling to address talent gaps
- Adopt agile frameworks to improve project delivery
The full PwC report underscores a critical truth: In an era where digital capability directly correlates with financial performance, organizations can’t afford to lag behind.
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