Chef Marcus Samuelsson Launches Project Bento: A New Fundraising Platform for Social Impact
A Tech-Driven Solution for Nonprofits and Communities
In response to the dual crises of the COVID-19 pandemic and racial justice movements, renowned chef Marcus Samuelsson has partnered with Sage Digital to launch Project Bento—an innovative fundraising platform designed to empower nonprofits and connect communities.
The Genesis of Project Bento
Samuelsson, celebrated for his Harlem-based restaurant Red Rooster, initially collaborated with Sage Digital—a startup specializing in content tools for experts—to enhance his digital presence. The idea for Project Bento emerged during the reinvention of the Harlem EatUp festival as Harlem Serves Up, a telethon addressing food insecurity.
Frustrated by the limitations of existing fundraising tools, Samuelsson and Sage Digital CEO Samir Arora developed Project Bento in just 7-8 weeks, leveraging Sage’s existing platform to create a seamless solution.
Key Features of Project Bento
Project Bento stands out with its nonprofit-friendly approach and robust functionality:
- Zero Platform Fees: Nonprofits retain 100% of donations.
- Content Publishing: Organizations can share updates and stories.
- Social Media Integration: Easy campaign promotion across platforms.
- Sponsorship Management: Tools for corporate matching and donor engagement.
- Real-Time Analytics: Track fundraising progress efficiently.
Image Credits: Project Bento
Early Success and Future Goals
Since its launch, Project Bento has already facilitated:
- $350,000+ raised for Harlem Serves Up.
- $4.8 million for the Project Bento Fund, a matching grant initiative.
The platform is now open to applications from other nonprofits, with Samuelsson emphasizing its role in uniting campaigns nationwide.
“There are communities not just in Harlem, but across the country, that need a campaign, they need to connect,” Samuelsson noted. ”[Project Bento] will continue because that need—raising money and connecting a community—will continue.”
Why Project Bento Matters
In an era where digital solutions are critical for social impact, Project Bento offers:
- Speed: Rapid deployment for urgent fundraising needs.
- Transparency: Clear tracking of funds and outcomes.
- Community Focus: Bridging gaps between donors, nonprofits, and beneficiaries.
As nonprofits and activists seek better tools for change, Project Bento could become a cornerstone of modern philanthropy—proving that technology, when aligned with purpose, can drive meaningful progress.
🚀 Technology Solutions & Recommendations
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The article highlights initiatives fostering community support and resilience—values that align with the comfort and connection a simple blanket can represent. For readers inspired by Project Bento’s mission, this product serves as a tangible reminder of the warmth we can cultivate both at home and in our broader communities.
The HND Blanket is a cozy, versatile throw designed for comfort at home—a simple luxury that reminds us of the warmth we can create in our communities. Just as Project Bento brings people together to support meaningful causes, this blanket wraps you in comfort while symbolizing the collective care needed during challenging times. Whether you’re relaxing after a long day or reflecting on ways to give back, this blanket is your companion for warmth and compassion.
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