Drake Alleges UMG and Spotify Artificially Boosted Kendrick Lamar’s Diss Track
The Feud Escalates: Legal Battle Over Streaming Manipulation
The ongoing rivalry between hip-hop titans Drake and Kendrick Lamar has taken a dramatic legal turn. Through his business entity Frozen Moments LLC, Drake has filed a petition in New York Supreme Court making serious allegations against Universal Music Group (UMG) and Spotify regarding Lamar’s recent diss track “Not Like Us.”
Key Allegations in the Court Filing
- Artificial Streaming Inflation: Drake claims UMG conspired with unknown parties to use bots, artificially boosting the song’s popularity
- Spotify Deal: The petition alleges UMG offered Spotify 30% lower rates in exchange for preferential playlist placement
- Payola Accusations: UMG is accused of engaging in illegal pay-to-play agreements with radio stations
The Industry Responds
UMG has strongly denied these claims, calling them “offensive and untrue” in an official statement to Billboard. This legal action comes amid:
- The decades-long Drake-Kendrick Lamar feud
- Growing industry scrutiny over streaming manipulation
- Increased attention on playlist payola practices
Legal Action Sought
The petition requests:
- Pre-action disclosure of key evidence
- Preservation of all relevant documentation
- Laying groundwork for potential future litigation
Why This Matters
This case could have significant implications for:
- Music industry streaming practices
- Artist compensation models
- The legality of playlist promotion tactics
As the situation develops, it represents a high-profile test case for how streaming platforms and record labels manage artist promotion in the digital age.
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