Easy Taxi Accelerates Growth with $40M Series D Funding Round
Rocket Internet’s Easy Taxi, a leading taxi-hailing app, has successfully raised $40 million in Series D funding, spearheaded by Phenomen Ventures with participation from Tengelmann Ventures, the investment arm of Germany’s Tengelmann Group. This latest injection brings Easy Taxi’s total funding to $77 million, reinforcing its mission to dominate emerging markets across Asia and Latin America.
Strategic Expansion in Untapped Markets
Aligned with Rocket Internet’s playbook, Easy Taxi focuses on introducing proven e-commerce models—like on-demand taxi services—to regions with limited competition. Since its 2011 launch, the platform has onboarded 150,000+ new drivers in the past year alone, totaling 185,000 drivers globally. Currently, the app operates in 160 cities across 30 countries, with a stronghold in:
- Latin America
- Africa
- The Middle East
- Asia
Competitive Landscape: Where Easy Taxi Stands Out
Middle East & Africa: Low Competition
Easy Taxi enjoys a first-mover advantage in these regions, where rivals like Uber and Careem have only launched in select cities.
Southeast Asia: Fierce Rivalry
Here, the company faces stiff competition from:
- GrabTaxi: The self-proclaimed market leader, which raised a $10M+ Series A in April 2014.
- Uber: Positioned as a premium service, avoiding budget-friendly options like uberX.
Leadership’s Vision for the Future
Co-CEO Dennis Wang emphasized the funding’s role in scaling operations:
“This investment enables us to enhance our technology, broaden our reach, and solidify our leadership in Latin America while capturing more of Asia’s market share. Our new investors bring invaluable expertise to this mission.”
With this capital, Easy Taxi aims to outpace compe*****s by deepening its presence in high-growth regions and refining its user experience—proving that emerging markets remain a battleground for ride-hailing supremacy.
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