Epic Games Pivots to Self-Publishing with Six New Titles
Epic Games, the powerhouse behind Unreal Engine 4, has strategically shifted its focus toward self-publishing smaller-scale games. The North Carolina-based company currently has six exciting titles in development, marking a significant evolution in its business strategy.
The Self-Publishing Strategy Unveiled
Donald Mustard, Epic’s Creative Director, revealed this strategic shift during an interview at Google’s developer event during GDC San Francisco. The move aligns with Epic’s goal to connect directly with players, eliminating traditional publisher relationships for greater creative control and agility.
Upcoming self-published titles include:
- Battle Breakers (newly announced)
- Spyjinx
- Paragon
- Unreal Tournament
- Fortnite
- Robo Recall
Leadership and Company Evolution
Mustard’s promotion to Creative Director in 2016 symbolizes Epic’s transformation. Formerly at Chair Entertainment (acquired by Epic in 2008), Mustard helmed the Infinity Blade mobile trilogy. His ascent coincides with other major changes:
- 2012: Tencent acquired 40% stake for $330M
- 2014: Microsoft purchased Gears of War franchise
- Ongoing competition with Unity Technologies for game engine dominance
Deep Dive into Upcoming Titles
Battle Breakers
- Genre: Tactical RPG inspired by 1980s cartoons
- Platforms: Mobile/PC (currently in soft launch)
- Gameplay: Collect creatures for sci-fi/fantasy battles
Paragon
- Status: Early access beta (800K current players)
- Growth: 150K player increase since November 2016
- Strategy: Continuous updates based on player feedback
Spyjinx
- Collaboration: Bad Robot Productions (J.J. Abrams’ company)
- Platform: Mobile
- Anticipated: Major announcements later in 2017
Other Notable Projects
- Fortnite: PC title blending shooting, building, and exploration
- Unreal Tournament: Community-driven development
- Robo Recall: Oculus-funded VR shooter with “Matrix”-style action
Why Self-Publishing Matters
CEO Tim Sweeney emphasized the advantages:
“Operating games live allows us to adapt quickly to player feedback. This direct relationship mirrors Epic’s original indie spirit while showcasing Unreal Engine 4’s capabilities.”
All six titles will serve as technical showcases for Unreal Engine 4, reinforcing Epic’s dual focus on engine development and first-party game creation. With this strategic pivot, 2017 promises to be a transformative year for the gaming giant.
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