Evernote’s Free Plan Shake-Up: What Users Need to Know
Evernote, the popular note-taking app now owned by Milan-based Bending Spoons, is testing a controversial change to its free tier—limiting users to just 50 notes and 1 notebook. This move signals a potential shift toward pushing more users toward paid subscriptions.
Key Changes in the Test Phase
- 50-note cap: Free users can’t create new notes beyond this limit (existing notes remain editable).
- 1 notebook restriction: Drastically reduces organizational flexibility.
- Current free plan: Still advertised as offering 60MB monthly uploads and 25MB max note size (website not yet updated).
Image: Evernote’s in-app notification about the test (Source: TechCrunch)
Why This Matters for Users
Longtime free-tier users—especially those with hundreds of accumulated notes—face a tough choice:
- Upgrade: Paid plans start at $10.83/month (Personal) or $14.17/month (Professional).
- Switch: Compe*****s like Microsoft OneNote ($6.99/month with 1TB storage) or Notion (free for individuals) may gain defectors.
Company’s Stance
Evernote confirmed to TechCrunch that:
- The test affects % of free users.
- No final decision has been made.
- Existing notes won’t be locked—only new note creation is restricted.
The Bigger Picture: Evernote’s Turbulent Journey
Once valued at $1 billion, Evernote has struggled for years:
- Leadership changes: Multiple CEO swaps since 2015.
- Failed expansions: Abandoned physical goods partnerships (Moleskine, Pfeiffer).
- Acquisition: Bending Spoons took over in late 2022, then cut 129 jobs in 2023, citing unsustainable losses.
What’s Next?
If implemented, this change could:
- Boost paid subscriptions
- Accelerate user migration to compe*****s
- Reflect broader industry trends toward monetizing free tiers
Pro Tip: Export your notes regularly if you’re concerned about future restrictions. Evernote’s free plan remains unchanged for now, but the writing may be on the wall.
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