EveryAction Bolsters Nonprofit Tech with Mobilize Acquisition
Nonprofit donor management leader EveryAction has acquired Mobilize, the premier Democratic volunteering and activism platform. This strategic move expands EveryAction’s capabilities in grassroots organizing, merging Mobilize’s volunteer engagement tools with its existing suite of nonprofit solutions.
Key Details of the Acquisition
- Mobilize’s Background: Originally launched as MobilizeAmerica in 2017, the platform emerged from Higher Ground Labs, a progressive tech incubator focused on empowering left-leaning political campaigns.
- Integration Benefits: EveryAction’s 15,000+ clients—including major organizations like the Sierra Club and Human Rights Campaign—will gain access to Mobilize’s event and volunteer management tools.
- Leadership Transition: Mobilize CEO Alfred Johnson will lead the new unit under EveryAction, while co-founder Allen Kramer joins as Deputy General Manager of Organizing.
Why This Deal Matters
Mobilize rose to prominence by channeling post-2016 Democratic activism into actionable campaigns. Its platform became indispensable for progressive movements, including Joe Biden’s 2020 presidential bid, helping convert online enthusiasm into real-world impact.
“Together, we can help more people do more good,” said Johnson, highlighting the shared mission of both companies to amplify supporter engagement for cause-driven organizations.
The Bigger Picture
This acquisition reflects the growing intersection of technology and political organizing:
- Mobilize recently secured a $3.75M Series A led by Higher Ground Labs, with participation from notable investors like Reid Hoffman and Chris Sacca’s Lowercase Capital.
- It follows other Democratic tech exits, including Social Capital’s August 2020 purchase of texting platform Hustle.
What’s Next?
With EveryAction’s infrastructure (a subsidiary of NGP VAN, the Democratic Party’s key tech provider) and Mobilize’s grassroots tools, nonprofits and campaigns gain a unified system to recruit, organize, and mobilize supporters at scale.
Terms of the deal remain undisclosed.
