The AI Video Revolution: How Lica is Transforming Product Storytelling
Product teams drowning in unused screen recordings and screenshots now have an AI-powered solution. Lica, founded by former Microsoft employees, has secured $4 million in seed funding to transform raw digital assets into professional product videos effortlessly.
From Microsoft to Startup Success
Founded in 2023 by:
- Priyaa Kalyanaraman: Ex-product manager at Microsoft, Snap, and Waymo
- Purvanshi Mehta: Former Microsoft data scientist and project manager
The duo combined their expertise to solve a critical pain point in business communication.
“After working on AI features for PowerPoint and Microsoft Designer, I saw firsthand the demand for smarter creation tools,” Kalyanaraman explained. “Our vision was to give everyday professionals AI-powered design assistants.”
How Lica Works: AI Video Production Simplified
Lica’s platform enables users to:
- Transform screenshots and screen recordings into polished videos
- Automatically add transitions, music, and effects
- Customize through natural language prompts (e.g., “Make a Gen Z-style tutorial”)
- Edit voiceovers, captions, and styling post-generation
“Most people lack video production vocabulary,” Kalyanaraman noted. “Our AI assistant eliminates endless iterations by understanding design intent.”
$4M Seed Round and Industry Backing
Lica’s funding was led by Accel with participation from:
- South Park Commons
- Village Global
- Notable angels including Replit’s CEO and former a16z partners
Aditya Agarwal of South Park Commons highlighted: “Video production has traditionally been prohibitively expensive. Lica bridges this gap democratically.”
Technical Innovation Behind the Scenes
The platform combines:
- Orchestrator Model: Selects optimal components for the narrative
- Layout Generator: Ensures visually appealing presentation of media
Using a hybrid of open and proprietary AI models, Lica maintains quality while offering creative control.
Pricing and Future Roadmap
Current offerings:
- Free tier: 10 videos (3-min max), 3 monthly downloads
- Pro tier ($49/month): Unlimited 10-min videos, 10 downloads, branded templates
Future plans include expanding into:
- Marketing videos
- Social media content
- Investor pitch materials
Standing Out in a Crowded Space
While compe*****s like Loom, D-ID, and Synthesia offer partial solutions, Accel’s Sameer Gandhi believes Lica’s unique value lies in “combining advanced AI with intuitive design in a single platform.”
As digital communication evolves, Lica positions itself at the forefront of AI-powered visual storytelling—transforming how businesses share their product narratives.
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