Perelel Bolsters Women’s Health Offerings with LOOM Acquisition
Women’s health innovator Perelel has announced its acquisition of LOOM, a pioneering sexual and reproductive health education platform backed by Founders Fund. The deal, finalized this week for an undisclosed sum, marks a strategic expansion for Perelel as it integrates LOOM’s educational resources into its clinically-backed wellness offerings.
The Evolution of LOOM
Founded in 2017 by Erica Chidi, LOOM began as an in-person community platform before pivoting to a digital subscription model in 2020. The platform distinguished itself by providing:
- Comprehensive courses on reproductive health
- Evidence-based sexual wellness content
- Supportive community forums
LOOM attracted $6.5 million in funding from notable investors including:
- Slow Ventures
- Founders Fund
- Celebrity backers like Tessa Thompson and Gwyneth Paltrow
“Being among the first Black women to raise over \(1 million in VC funding was groundbreaking," Chidi told TechCrunch, reflecting on LOOM's rapid \)3 million raise in late 2019. “It signaled a growing recognition of women’s health as a vital investment sector.”
Perelel’s Growth Trajectory
Launched in 2020 by Alex Taylor, Dr. Banafsheh Bayati, and Victoria Thain Gioia, Perelel has established itself as a leader in:
- Science-backed vitamin formulations
- Hormonal health support
- Life-stage specific wellness solutions
The company reports impressive metrics:
- 50% annual product portfolio growth
- Over 48 million capsules sold
- 120% year-over-year growth
Perelel secured a $6 million Series A round led by Unilever in February 2024, demonstrating strong investor confidence.
A Changing Landscape for Women’s Health
The acquisition comes during a pivotal moment for femtech, with:
- 314% increase in women’s health VC funding since 2018 (SVB Report)
- $41.2 billion invested in women’s health companies in 2023 (Deloitte)
- Growing recognition of the sector’s market potential
“Investors initially underestimated the scope of women’s health,” noted Thain Gioia, Perelel’s co-CEO. “Today, they recognize it as one of healthcare’s most underserved opportunities.”
Strategic Synergies
The merger combines:
- Perelel’s clinical expertise
- LOOM’s educational platform
- Both brands’ commitment to holistic women’s health
Chidi will join Perelel as a strategic advisor while pursuing other ventures, including consulting work and updating her published book on women’s health.
“This integration creates something truly unique in women’s wellness,” Thain Gioia emphasized. “We’re bringing together clinical rigor with transformative education to serve women at every life stage.”
Perelel plans to leverage LOOM’s assets to advance its mission of comprehensive women’s health support, signaling continued innovation in the rapidly evolving femtech space.
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