Flow Secures $13M to Revolutionize Cross-Border Ecommerce Solutions
Startup Aims to Simplify Global Online Sales for Brands and Retailers
Flow, a cutting-edge ecommerce platform, has raised $13 million in a funding round led by Bain Capital Ventures. The startup specializes in helping businesses optimize their international online sales through advanced software solutions.
How Flow Enhances Global Ecommerce
Flow’s technology enables merchants to:
- Localize shopping experiences by displaying prices, taxes, and catalogs in local currencies
- Offer multiple international payment options to cater to diverse customer preferences
- Provide flexible shipping solutions through partnerships with various carriers
Image Credit: Flow
Addressing Cross-Border Commerce Challenges
“Our technology significantly improves conversion rates by eliminating the uncertainties of international transactions,” explained Rob Keve, Flow’s CEO and cofounder. The company, which recently emerged from stealth mode, has already onboarded several major brands and plans to reveal these partnerships in Q2.
Unique Subscription-Based Model
Unlike compe*****s who charge commissions, Flow operates on a subscription basis. Keve emphasized: “Traditional revenue-share models become prohibitively expensive for larger merchants. Our subscription approach offers better value and scalability.”
Advanced Technology Behind the Platform
Flow leverages artificial intelligence to:
- Automatically classify products for accurate duty/tax calculations
- Optimize shipping logistics through virtualization technology
- Eliminate the need for cross-dock warehouses in international shipments
“By virtualizing parts of the shipping process, we reduce both costs and delivery times for our clients,” Keve noted.
Competitive Landscape and Market Position
While ecommerce giants like Amazon and Alibaba dominate cross-border sales, Flow differentiates itself by empowering brands that sell directly through their own websites.
“We provide the same localization features as Amazon,” Keve explained, “but for brands that want to maintain control over their customer experience without relying on marketplaces.”
Funding and Future Plans
This latest investment follows Flow’s $2.7 million seed round from notable ecommerce entrepreneurs, including:
- Brian Lee (The Honest Company)
- Alexandra Wilkis Wilson (Gilt, GlamSquad)
The new capital will fuel:
- Global expansion efforts
- Platform feature development
- Additional shipping carrier and payment method integrations
Founded in 2015 and headquartered in Hoboken, New Jersey, Flow continues to grow its team and technological capabilities to reshape the future of international ecommerce.
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