Supercell Debuts Beta Merchandise Store for U.S. and Canadian Players
Exclusive Launch for North American Fans
Mobile gaming giant Supercell has officially unveiled its beta merchandise store, offering fans in the U.S. and Canada the first opportunity to purchase official apparel and collectibles featuring characters from their hit games.
Current Availability & Future Plans
- Limited beta rollout: Only shipping to U.S. and Canada addresses initially
- Global expansion planned: Company aims for worldwide availability by late 2017
- Quality-focused approach: “We’re starting small to perfect the store experience,” states Supercell’s website
Celebrating Supercell’s Gaming Legacy
The store features merchandise from four iconic titles that built Supercell’s reputation:
- Clash of Clans
- Boom Beach
- Hay Day
- Clash Royale
Beyond Gaming: Supercell’s Player-First Philosophy
CEO Ilkka Paananen emphasized during a 2016 headquarters visit that this initiative reflects their commitment to enhancing player experiences rather than profit maximization.
Key insights from Paananen:
- “This is our way to give back to our players”
- Merchandise priced primarily to cover production and shipping costs
- Part of broader ecosystem including esports and animated content
What This Means for Supercell Fans
The store launch represents:
- First official merchandise channel from the Finnish developer
- Opportunity to own high-quality, game-themed products
- Potential precursor to expanded fan engagement initiatives
Supercell continues to demonstrate its player-centric approach, carefully expanding beyond mobile games while maintaining its reputation for quality and community focus.
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