Paired Secures $1M Funding to Launch Relationship-Building App for Couples
Paired, a innovative relationship app designed to help couples strengthen their bonds, has officially launched alongside a $1 million funding round. The startup, backed by notable investors including TransferWise’s Taavet Hinrikus and Runtastic’s co-founders, aims to foster happier, healthier partnerships through daily engagement.
A Fresh Approach to Relationship Health
Founded in September 2019 by former Memrise colleagues Kevin Shanahan and Diego López, with expertise from Chief Relationships Officer Dr. Jacqui Gabb (Professor of Sociology and Intimacy at The Open University), Paired offers:
- Expert audio tips from relationship professionals
- Daily interactive questions and quizzes for couples
- Evidence-based content developed with academic researchers
After a successful six-month pilot in Australia, the app now launches globally on both Apple App Store and Google Play Store. While free to download, full content access requires a subscription.
Why Paired Stands Out
Unlike traditional couples therapy that often targets relationships in crisis, Paired serves the “full spectrum” of couples looking to:
✔ Enhance communication skills
✔ Build deeper intimacy
✔ Maintain relationship health proactively
“Most solutions focus on couples in distress,” explains CEO Kevin Shanahan. “We’re creating daily tools for all couples to nurture their connection.”
Science-Backed Features for Stronger Bonds
Paired collaborates with renowned relationship experts including:
- Dr. Pepper Schwartz (University of Washington)
- Mark Rivett and Hannah Sherbersky (University of Exeter)
- Dr. Terri Orbuch (Oakland University)
The app’s methodology combines:
- Daily Engagement: 5-minute interactive questions/quizzes
- Expert Content: Audio courses on intimacy, conflict resolution, parenting
- Shared Experience: Partners exchange answers via unique pairing codes
Who’s Using Paired?
The app attracts diverse users:
- New couples building foundations
- Long-term partners maintaining connection
- Long-distance relationships
- Individuals working on relationship skills
Primary users (aged 30-50) typically spend:
- 5 minutes daily in the app
- Additional 5 minutes discussing answers offline
With mental health startups seeing increased funding in 2020, Paired enters a growing market addressing relationship wellness as a key component of overall wellbeing.
Image Credits: Paired
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