How Gigstart is Revolutionizing Live Entertainment Bookings in India
India’s startup ecosystem is thriving, and Gigstart is emerging as a game-changer in the live entertainment space. This New Delhi-based platform connects users with curated artists for weddings, corporate events, and private parties—tapping into India’s massive $50 billion wedding industry.
The Gigstart Advantage: Curated Talent at Your Fingertips
Founded in March 2014 by Atit Jain and Madhulika Pandey, Gigstart offers:
- 1,800+ vetted performers including musicians, dancers, comedians, and magicians
- Seamless booking process with integrated payment gateways (PayU, credit cards, PayPal)
- 10% service fee on each booking (having already facilitated 200+ gigs)
“With 10 million weddings annually, India’s celebration market is the world’s largest,” explains Jain. The founders plan to expand across Asia, recognizing similar entertainment needs in neighboring markets.
From Spreadsheet to Scalable Platform: The Gigstart Journey
The founders’ corporate backgrounds (JPMorgan and telecom) gave them unique insights into India’s entertainment gap:
- Identified market pain points: Artists lacked representation while clients struggled to find quality talent
- Started humbly: Built an Excel database of performers shared with local venues
- Scaled strategically: Added payment integration and expanded performer categories
Pandey, a classical singer herself, notes: “Globally, 40 million artists need platforms like ours to connect with opportunities.”
Diverse Entertainment Options for Every Occasion
Gigstart’s marketplace features:
- Traditional acts: Bhangra troupes, classical musicians, Bollywood dancers
- Unique performers: Human fountains, Tron-inspired skeleton dance crews
- Verified talent: Each artist undergoes a curation process
The team aims to onboard 90,000 artists within two years, significantly expanding entertainment options nationwide.
Backed by Industry Leaders
With $45,000 in initial funding from GSF Accelerator (known for the Little Eye Labs-Facebook acquisition), Gigstart combines business acumen with artistic passion. The team regularly holds jam sessions—several members are practicing musicians.
For examples of available performers, visit their Skeleton Dance Crew and Bhangra Troupe listings.
As India’s events industry grows, Gigstart is positioning itself as the go-to platform for professional entertainment bookings—bridging the gap between talented artists and eager audiences.
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