Gnip Unveils Partner Program to Streamline Social Data Access
For businesses leveraging social data from platforms like Twitter, Gnip has emerged as a premier provider, offering curated data streams for marketing, analytics, and sentiment analysis. The company, already a trusted partner for Twitter, WordPress, Disqus, and Tumblr, is now taking its ecosystem a step further with its new Plugged In To Gnip partner program.
What the Program Offers
Launched today, the Plugged In To Gnip initiative enables approved partners to showcase their integration with Gnip’s robust social data firehose. Key benefits include:
- Exclusive Access: Early feature releases and growth opportunities for partners.
- Validation: A curated selection process ensures partners use data responsibly.
- Visibility: Highlighted recognition as a trusted Gnip-integrated solution.
Among the inaugural partners are industry leaders like IBM, Union Metrics, and Waggener Edstrom, each leveraging Gnip’s data to enhance client services.
Why It Matters
Chris Moody, Gnip’s COO, emphasized the program’s role in advancing the social data landscape:
“The ecosystem is evolving beyond fragmented data scraping. With Plugged In To Gnip, we’re collaborating with partners who prioritize comprehensive, reliable data to power their solutions.”
This move aligns with Twitter’s strategy to delegate data distribution through select resellers like Gnip. Notably, the program arrives amid legal disputes, such as PeopleBrowsr’s lawsuit against Twitter, which underscores the value of structured data partnerships.
The Bigger Picture
As the demand for actionable social insights grows, Gnip’s program simplifies access while maintaining quality control. By positioning itself as the “Social Media API,” the company is carving out a critical niche in the data-driven economy.
Image credit: Flickr
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