Google Prepares to Implement Apple’s App Privacy Labels
Contrary to speculation, Google is not delaying iOS app updates to avoid compliance with Apple’s App Store Privacy Labels policy. TechCrunch has confirmed that Google is actively preparing to roll out these privacy disclosures across its extensive iOS app catalog, with updates expected as early as this week.
Addressing the Misconceptions
Recent reports suggested Google might be resisting transparency about user data collection after observing a slowdown in iOS app updates since December 7, 2020—just one day before Apple’s privacy label mandate took effect. However, this assumption overlooks key details:
- Two apps were updated post-deadline: Google Slides (December 14) and Socratic by Google (December 15), though without privacy labels. This suggests updates were pre-approved but delayed.
- Holiday slowdowns are routine: The App Store’s annual shutdown (December 23–27) and Google’s code freeze during the holidays explain the update gap.
Why Privacy Labels Matter for Google
As an advertising-driven company, Google has significant data collection practices to disclose. While the delay might seem suspicious, it reflects careful consideration rather than resistance:
- Industry-wide trend: Major players like Amazon and Pinterest also haven’t implemented labels yet.
- Complex disclosures: Companies with extensive data collection require more time to compile accurate labels.
Google’s Official Stance
A Google spokesperson confirmed:
“We plan to add privacy labels across our iOS apps, with rollout beginning soon.”
Update (1/12/21): Google announced the labels are now live, clarifying:
“Labels show maximum data categories that could be collected if all features are used. Users retain control via their Google Account settings.”
Key Takeaways
- Google is complying with Apple’s policy, not evading it.
- The rollout timing aligns with typical holiday development cycles.
- Privacy labels will reflect worst-case data collection scenarios, not actual usage for all users.
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