Google Introduces Smart Search Features for Gmail Users
Google has unveiled new experimental search capabilities that let users track online purchases, reservations, and events directly from their Gmail inbox. These features, available through Google’s field trial program, enhance search functionality across desktop and mobile devices (iOS/Android).
Key Search Operators Now Available
Building on existing flight tracking via [my flights], Google now supports:
[my purchases]: Locate recent online orders (e.g., Amazon) and track shipments[my hotel reservation]/[my restaurant reservations]: Access travel plans and OpenTable bookings[my events]: View Ticketmaster or Eventbrite details for concerts, games, and more
Connection to Google Now
These updates mirror functionality already present in Google Now (Android 4.0+), which provides proactive alerts for:
- Flight delays
- Hotel check-out times
- Event reminders
The new features essentially bring Google Now’s convenience to web search.
Current Availability
Limitations to note:
- Only works with @gmail.com addresses (not Google Apps)
- Currently U.S.-only with English interface
Competitive Context
While innovative, Google isn’t first to offer email categorization. Microsoft’s Outlook.com (formerly Hotmail) introduced Quick Views in 2010, featuring:
- One-click sidebar filters
- Visual organization of emails
However, Google’s solution surpasses Microsoft’s in event and reservation tracking capabilities.
These experimental features demonstrate Google’s ongoing effort to create a more intuitive, context-aware email experience—bridging the gap between inbox management and actionable information.
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