Google Expands Web Stories to Mobile Search Apps
Google has officially launched Web Stories—a visually rich storytelling format—within its Google Search app for both iOS and Android users. The feature, now available to over 800 million monthly active users, offers a carousel of tappable, full-screen Stories from top publishers, complete with videos, images, and audio.
What Are Web Stories?
Web Stories provide an immersive, swipeable content experience similar to Snapchat or Instagram Stories but with a focus on publisher-driven content. Key features include:
- Interactive media: Videos, photos, and audio clips
- Publisher control: Monetization, hosting, and link placements
- Cross-platform visibility: Featured in Google Search and the Discover tab
Evolution from AMP Stories
Originally introduced in 2018 as AMP Stories (built on Google’s Accelerated Mobile Pages framework), the rebranded Web Stories now integrate directly into the Google app. The rollout begins in the U.S., India, and Brazil, with plans for wider expansion.
Image Credits: Google
How Users Engage with Web Stories
- Discover Tab: Stories appear in a carousel at the top of the feed.
- Navigation: Tap to advance or swipe to switch between Stories.
- Publisher Links: Direct access to related articles or websites.
Tools for Publishers
Publishers can create Web Stories using:
- Drag-and-drop editors: WordPress Web Story plugin, MakeStories, or NewsroomAI
- Custom coding: For developers seeking full creative control
Early Adopters & Growth
Over 2,000 websites have already published indexed Web Stories. Notable partners include:
- Forbes, Vice, USA Today
- Lonely Planet, The Hollywood Reporter
- Niche platforms like PC Gamer and Golfweek
Image Credits: Google
Why This Matters
Google’s Web Stories aim to:
- Enhance user engagement with bite-sized, visually appealing content.
- Empower publishers with monetization and traffic-driving tools.
- Compete with social platforms by offering a search-native storytelling format.
The update is live now for iOS and Android users in supported regions.
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