Google Now Displays Indoor Street View Imagery in Search Results

A Game-Changer for Local Business Discovery

Google has taken its innovative Street View technology indoors with Google Business Photos, offering users a virtual walkthrough experience of participating businesses. Previously, these immersive indoor images were tucked away in Google’s local listings and Maps. Now, they’re front and center—displayed directly in search results for enhanced visibility.

How It Works: Seamless Indoor Exploration

  • Instant Access: Users can now click the “see inside” thumbnail in the right sidebar of search results
  • Immersive Experience: Transports users directly to Google Maps’ indoor Street View interface
  • Simple Navigation: Requires just one click to explore and a back button to return to search results

Google Search results showing indoor Street View integration

Availability and Requirements

Currently, this premium feature is available to businesses that:

  • Work with Google’s network of trusted photographers
  • Are located in supported countries:
    • United States
    • Australia
    • New Zealand
    • France
    • Ireland
    • Netherlands
    • Canada
    • United Kingdom

While businesses worldwide can upload standard photos to their listings, only those in supported countries can create the full Street View-style walkthroughs through Google’s official program.

The Future of Local Search

This integration represents a significant leap in local search functionality, offering potential customers:

  • Better pre-visit understanding of business spaces
  • Enhanced decision-making capabilities
  • More engaging interaction with business listings

As Google continues to refine this feature, we can expect even more seamless integration between search and immersive visual experiences.

Example of Google Maps indoor Street View

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