Google Vertex AI Unveils Lyria Music Generator and Upgraded Media Models
Google has introduced significant updates to its generative AI suite on Vertex AI, targeting enterprise clients with enhanced media creation capabilities. The announcement coincides with Google Cloud Next 2025, reinforcing the company’s competitive stance against rivals like Amazon Bedrock.
Key Updates to Google’s AI Media Models
1. Lyria: AI-Powered Music Generation (Preview)
- Google’s Lyria text-to-music model is now available in preview for select customers.
- Generates royalty-free tracks across genres (e.g., jazz, lo-fi, electronic).
- Positioned as an alternative to traditional music libraries.
2. Veo 2: Advanced Video Editing Tools (Preview)
- New features include background removal, frame extension (e.g., landscape-to-portrait conversion), and dynamic camera adjustments.
- Supports AI-generated time lapses, drone-style shots, and scene interpolation.
3. Chirp 3: Voice Cloning & Transcription
- Now generally available, Chirp 3 powers Instant Custom Voice, cloning voices from just 10 seconds of audio (with usage permissions).
- Introduces Transcription with Diarization, identifying speakers in multi-participant recordings.
- Supports 35 languages.
4. Imagen 3: Higher-Quality Image Generation
- Delivers improved object removal and image reconstruction.
- All outputs watermarked via Google’s SynthID for authenticity.
Safeguards and Ethical Considerations
- Content Moderation: All models include “built-in safeguards” against harmful content.
- Copyright Protection: Google offers indemnity for Vertex AI customers in copyright disputes and opt-out options for training data.
- Transparency: Google has not disclosed specific training data, a point of contention in ongoing AI copyright lawsuits.
Competitive Landscape
Google’s updates intensify its rivalry with Amazon Bedrock, as both vie for dominance in enterprise generative AI. The focus on customizable, royalty-free media tools highlights the growing demand for scalable creative solutions in business applications.
Note: Veo 2 and Lyria features are currently in preview, with broader availability expected later this year.
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