Hatchery Marketplace: Empowering Artisanal Food Makers
Founded in October 2013, Hatchery initially made waves with its Tasting Box—a curated monthly subscription service delivering unique, artisanal ingredients to food enthusiasts worldwide. Now, the company is taking a bold step forward with the launch of its Hatchery Marketplace, a dedicated platform designed to amplify small-batch food producers and connect them with a global audience.
From Sampling to Selling: The Evolution of Hatchery
While the Tasting Box remains a key part of Hatchery’s offering, it now serves as a marketing tool to introduce customers to new products. The Marketplace allows users to purchase full-sized versions of their favorite discoveries, bridging the gap between sampling and sustainable sales for artisans.
Curated Quality: A Selective Approach
Hatchery isn’t just another open marketplace. Every producer is handpicked to ensure they meet the company’s high standards for quality and authenticity. Currently, the platform features:
- 100+ food makers and chefs
- 350+ unique products
This selective approach guarantees that customers receive only the finest artisanal goods, from small-batch spices to handcrafted sauces.
Supporting Local Makers: A Win-Win Model
Founder Max Friedman envisioned Hatchery as a way to celebrate global flavors while supporting local economies. After traveling extensively and craving the local foods he encountered, Friedman saw an opportunity to connect artisans with a broader audience.
“Hatchery is about more than just food—it’s about fostering community,” Friedman explains. “We empower small producers by handling everything from promotion to distribution, so they can focus on what they do best: creating incredible products.”
How It Works: A Producer-Friendly Platform
Hatchery’s model is designed to benefit makers at every step:
- Zero upfront costs: Participation in the Tasting Box is free.
- Generous revenue share: 50% of Marketplace profits go directly to producers.
- End-to-end support: Hatchery manages marketing, sales, and logistics.
Looking Ahead
With an undisclosed seed round from family and friends, Hatchery is poised to grow its impact. The Marketplace not only expands access to artisanal foods but also reinforces the company’s mission to celebrate craftsmanship and sustainability in the food industry.
Explore the Hatchery Marketplace here and discover the stories behind every bite.
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