Loverly Bolsters Executive Team with Industry Veterans
Loverly, the innovative wedding planning platform, has announced two strategic leadership appointments that signal its growth ambitions:
- Peggy Fry joins as Chief Operating Officer and President
- Current investor Joanne Wilson joins the Board of Directors
Peggy Fry Brings Digital Media Expertise
Fry comes to Loverly with an impressive track record in scaling digital businesses:
- Most recently served as President at AddThis, a viral sharing advertising platform
- Previously Vice President at Netflix (2005-2007)
- Held VP role at AOL (1997-2002)
According to LinkedIn, Fry’s career spans over two decades of executive experience in digital media and technology.
Joanne Wilson Adds Startup Savvy
Wilson, an existing investor in Loverly, brings:
- Extensive experience in early-stage company growth
- Deep understanding of startup scaling challenges
- Valuable network in the tech investment community
About Loverly’s Wedding Platform
Loverly has established itself as a comprehensive wedding planning solution offering:
- Search functionality by vendor, color, or theme
- Over 400,000 products from 3,000+ brands
- Pinterest-inspired visual discovery
- Integrated commerce capabilities
- Recently launched Content Hub for editorial wedding content
Leadership Perspectives
Kellee Khalil, Loverly CEO and founder, commented:
“Peggy’s strategic business acumen combined with her ability to create monumental growth at major digital media companies makes her the perfect addition. Alongside Joanne Wilson’s start-up knowledge, they’ll bring new expertise to drive platform growth.”
Peggy Fry shared her vision:
“Marrying search and discovery of content with commerce and community is a compelling strategy. No one has made weddings a big business online - that’s exactly what we’re going to do.”
These appointments come as Loverly continues to expand its offerings, blending content, commerce, and community in the wedding planning space.
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