Heura’s Plant-Based Chicken Launches in UK: A Healthier Vegan Alternative
Barcelona-based startup Heura has officially launched its popular plant-based chicken products in the UK market, marking a significant expansion for the fast-growing brand. The company is partnering with The Vegan Kind and Planet Organic to distribute three of its best-selling products:
- 100% Vegetable Original Chicken Bites
- Mediterranean Chicken Bites
- Chicken Strips
Why Heura Stands Out in the Plant-Based Market
Heura’s chicken alternatives are crafted from a simple yet nutritious blend of European soy, olive oil, salt, and spices. The company emphasizes its commitment to clean-label products, boasting:
- Same protein content as real chicken
- Only one-third the fat
- 43% less fat than industry average
- Fewer ingredients than most compe*****s
The Rising Demand for Plant-Based Meat in the UK
Recent Mintel research highlights a dramatic shift in UK consumer habits:
- 65% of Brits now consume plant-based meat (up from 30% in 2017)
- The COVID-19 pandemic has accelerated this trend as consumers seek affordable protein alternatives
Heura CEO Marc Coloma commented: “The UK is Europe’s fastest-growing plant-based market. With our exceptional nutritional profile and Mediterranean heritage—being the only plant-based meat made with olive oil—this is the perfect time for our launch.”
Heura’s Impressive Global Growth
Since its 2017 founding, Heura has achieved remarkable success:
- 460% growth in the past year
- Available in 3,000+ locations across Spain, Andorra, Portugal, France, Netherlands, Singapore, Hong Kong, Chile, and now the UK
- Barcelona restaurant partnerships boosting brand awareness
Notably, Heura has accomplished this with just $270,000 in funding—a fraction of the $1.5 billion raised by alternative protein companies globally in 2020.
The Competitive Landscape
Heura enters a UK market where Daring Foods (another plant-based chicken startup) launched in 2019. However, Heura differentiates itself through:
- Superior nutritional profile
- Mediterranean-inspired recipes
- Clean ingredient lists
As consumer demand for sustainable, healthy protein alternatives continues to surge, Heura’s UK debut positions the brand as a major contender in Europe’s booming plant-based meat sector.
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