How Birdseye’s AI CMO Platform Transforms Retail Marketing with Hyper-Personalization
The Retail Challenge: Cutting Through the Noise
With consumer budgets expected to rebound this holiday season, retailers face intensified competition for customer attention. In an era of information overload, standing out requires more than generic marketing—it demands precision targeting and personalization at scale.
Enter Birdseye: The AI-Powered Marketing Solution
Toronto-based Birdseye has developed an innovative solution to this challenge. Founded in 2021 by brothers Matt and Adam Bogoroch along with Shardul Frey, the company initially focused on leveling the playing field for Shopify merchants through advanced e-commerce analytics.
From Startup to Enterprise Solution
What began as a tool for small retailers has evolved into a comprehensive AI marketing platform serving major brands. Birdseye now functions as a virtual Chief Marketing Officer, offering:
- Hyper-personalized email and SMS campaigns
- Real-time retail transaction insights
- Unified marketing dashboard
- Predictive customer behavior analytics
Birdseye’s intelligent marketing recommendations dashboard (Image Credits: Birdseye)
The Technology Behind the Transformation
Birdseye’s AI processes millions of marketing actions to:
- Match customers with products they’re most likely to purchase
- Optimize pricing strategies in real-time
- Identify and target excess inventory without resorting to blanket discounts
- Predict and prevent customer churn through personalized retention offers
“Each message is uniquely crafted by our advanced LLM, ensuring maximum relevance,” CEO Matt Bogoroch explained. “For example, we can identify customers who specifically want size 16 yellow shoes and deliver personalized offers—all automatically.”
Growth Trajectory and Funding
The company has demonstrated impressive momentum:
- Currently serves 120 brands including Midori and Eva Franco
- Achieved 100% client growth since January 2023
- Secured $500,000 in pre-seed funding from Drive Capital (March 2023)
- Recently closed $3 million seed round with Drive Capital’s Masha Khusid joining the board
Future Roadmap
With two years of runway, Birdseye plans to:
- Expand its customer base to mid-market and enterprise retailers
- Grow its engineering team from 8 to 14, focusing on machine learning capabilities
- Enhance its AI’s predictive analytics and personalization features
Digital commerce transformation remains critical for retail success
As retail becomes increasingly competitive, AI-powered solutions like Birdseye offer brands a significant advantage in delivering the right message to the right customer at the perfect moment—without requiring massive marketing teams or budgets.
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