How Enterpret Transforms Customer Feedback into Actionable Insights
In today’s hyperconnected world, businesses receive customer feedback through countless channels—yet most struggle to harness its full potential. A 2020 Productboard survey revealed that 90% of companies fail to capture feedback effectively, while a third lack any formal feedback process altogether.
The Birth of Enterpret: Solving a Critical Gap
Varun Sharma witnessed this challenge firsthand while leading customer success teams at LinkedIn, Amplitude, and Scale AI. Despite their efforts, product and CX teams were drowning in unstructured feedback without a clear way to derive actionable insights.
In 2020, Sharma partnered with his brother Arnav—a former Uber engineer—to build a solution. Their vision? A platform that could unlock the hidden value in customer interactions to drive product innovation and business growth.
“Customer feedback is one of the most underutilized datasets in enterprises,” Varun told TechCrunch. “When analyzed strategically, it becomes a powerhouse for decision-making.”
How Enterpret Works: Turning Noise into Clarity
The result was Enterpret, an AI-powered platform that:
- Aggregates feedback from diverse sources (support tickets, surveys, social media, sales calls)
- Applies advanced algorithms to detect trends, pain points, and emerging opportunities
- Integrates with business data (product usage, revenue metrics) for context-rich insights
- Automates PII scrubbing to ensure GDPR compliance
Enterpret’s analytics interface identifies key themes in customer feedback. (Image: Enterpret)
Real-World Impact: From Churn Prediction to Product Strategy
Companies like Canva and Monday.com use Enterpret to:
- Identify churn risks through sentiment analysis
- Validate product hypotheses with quantitative feedback data
- Prioritize feature development based on customer demand
While compe*****s like ScopeAI (acquired by Observe.AI) and Zendesk’s Klaus offer similar solutions, Enterpret has carved a niche with its real-time analytics and cross-functional data integration.
Traction and Future Growth
The San Francisco-based startup recently achieved:
- 7-figure ARR with contracts doubling in value YoY
- $20.8M Series A led by Canaan Partners (total funding: $25M)
- Plans to expand its team and accelerate R&D
“Our vision is to build the definitive platform for customer-centric companies,” said Sharma. “Every piece of feedback contains strategic value—we help organizations discover it.”
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