Hulu + Live TV Adds 14 ViacomCBS Channels in Major Content Deal
Hulu has secured a landmark multiyear agreement with ViacomCBS, bringing 14 new cable networks to its Live TV streaming service while renewing access to CBS broadcast stations and Showtime. This strategic partnership significantly expands Hulu’s live TV offerings, positioning it as a stronger compe***** in the streaming wars.
The New Channel Lineup
For the first time, Hulu + Live TV subscribers will gain access to:
- Entertainment Networks: BET, Comedy Central, MTV, VH1, Paramount Network
- Family & Kids: Nickelodeon, Nick Jr., NickToons, TeenNick
- Music & Culture: MTV2, MTV Classic, BET Her
- Lifestyle & Niche: CMT, TV Land
This addition means both of America’s top live TV streaming services (Hulu + Live TV and YouTube TV) now carry the full ViacomCBS portfolio. Hulu currently leads with 4.1 million subscribers, compared to YouTube TV’s 3 million.
Strategic Shift for ViacomCBS
The deal marks a notable change in ViacomCBS’s distribution strategy:
- Pre-2019: Avoided major streaming partnerships, leading to dropped deals with Hulu and PlayStation Vue
- Post-Merger: Actively pursuing streaming agreements while maintaining traditional pay-TV relationships
- 2020 Progress: Secured deals with Comcast, Dish, Verizon, YouTube TV, and now Hulu
Impact on Subscribers
While channel expansions benefit viewers, they often come with trade-offs:
- Content Gains: More entertainment options across genres
- Price Increases: YouTube TV raised rates 30% after adding ViacomCBS channels
- Hulu’s Adjustment: Increased Live TV price to $65/month in December 2020
The Paramount+ Paradox
This deal raises questions about ViacomCBS’s streaming strategy as it prepares to launch Paramount+ (the rebranded CBS All Access) in 2021. By licensing key channels to compe*****s, the company must differentiate its own service through:
- Exclusive originals (e.g., Star Trek series)
- Expanded content library
- International availability
Executive Perspective
“This agreement ensures Hulu + Live TV subscribers can enjoy our full portfolio of news, sports, and entertainment content,” said Ray Hopkins, President of U.S. Networks Distribution at ViacomCBS. “Hulu continues to be a valued partner in reaching next-generation audiences.”
The activation date for the new channels on Hulu + Live TV remains unspecified at this time.
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