Inito Raises $6M Series A to Expand AI-Powered Fertility Monitoring
Bengaluru-based healthtech startup Inito, a Y Combinator alum, has secured $6 million in Series A funding led by Fireside Ventures. The company’s innovative fertility monitoring system empowers women to track key hormones at home with lab-grade accuracy—delivering results in just 10 minutes via smartphone.
From Kayaking Conversations to Cutting-Edge Healthtech
Founded in 2015 by Aayush Rai (CEO) and Varun A Venkatesan (CTO)—former Siemens medtech experts—Inito was born from a shared vision to create impactful health solutions. The duo transitioned from weekend kayaking discussions to developing a device that demystifies fertility data for everyday users.
How Inito’s Technology Stands Out
Unlike traditional ovulation tests that only measure estrogen and luteinizing hormone (LH), Inito’s FDA-registered Class I medical device tracks four critical hormones:
- Estrogen
- LH
- Progesterone metabolite (PdG)
- Follicle-stimulating hormone (FSH)
Key advantages:
- Eliminates guesswork with numerical hormone values (not just yes/no results)
- Confirms ovulation via PdG tracking
- Personalizes fertility windows based on individual cycles
- Integrates with a dedicated app for cycle tracking and AI-driven insights
User Experience: Lab-Quality Testing at Home
The $149 starter kit includes:
- A smartphone-compatible monitor
- 15 test strips
- Access to the Inito app (iOS-only currently)
How it works:
- Dip test strip in urine
- Attach monitor to phone
- Insert strip for analysis
- Receive detailed hormone reports within minutes
Image Credits: Inito
The AI Advantage: 2.5 Million Tests and Growing
With over 2.5 million tests completed, Inito’s dataset is training AI algorithms to:
- Correlate hormones with symptoms/moods
- Predict optimal conception windows
- Identify cycle irregularities
“Our AI doesn’t just show numbers—it explains results in plain language and connects hormone patterns to bodily changes,” explains CEO Aayush Rai.
Future Roadmap: Beyond Fertility
The funding will accelerate:
- Android app development
- New product R&D (pregnancy health/male fertility tests)
- Advanced analytics integrating sleep/medication data
CTO Varun Venkatesan envisions Inito becoming as commonplace as thermometers: “We’re building a future where every home has access to professional-grade health diagnostics.”
Image Credits: Inito
With $15M total funding to date (including backing from ex-Nurx CEO Varsha Rao), Inito is poised to redefine personalized health monitoring—starting with fertility, but with ambitions spanning broader wellness diagnostics.
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