Insider Secures $32M Series C to Expand AI-Powered Marketing Platform in the US
Singapore-based SaaS startup Insider has raised $32 million in Series C funding to fuel its US expansion and enhance its AI-driven marketing platform. The investment round was led by Riverwood Capital, with participation from Sequoia India, Wamda Capital, and Endeavor Catalyst.
Key Highlights of Insider’s Growth
- Total funding to date: $42 million
- Client base: 800+ global brands, including Singapore Airlines, Uniqlo, Samsung, and Estée Lauder
- Expansion focus: US market entry, R&D, and platform innovation
What Sets Insider Apart?
Founded in 2012, Insider specializes in multichannel marketing automation powered by AI. Its platform integrates customer data from online and offline channels to help brands:
- Predict customer behavior more accurately
- Coordinate campaigns across web, mobile, email, and messaging apps
- Personalize marketing strategies at scale
CEO Hande Cilingir emphasizes that Insider’s technology eliminates operational bottlenecks while providing a unified solution for businesses.
Leadership and Social Impact
Insider stands out not just for its technology but also for its diversity-driven culture:
- 50% of its executive team are women, including co-founder and CEO Hande Cilingir
- Runs Young Engineers, a program offering coding classes to high school students (with a focus on girls)
- Plans to expand educational initiatives to primary school students
Why This Funding Matters Now
The COVID-19 pandemic has accelerated digital transformation, making data-driven marketing more critical than ever. Insider’s platform helps businesses:
- E-commerce brands: Convert increased web traffic into sales
- Travel and hospitality: Pivot revenue strategies amid disruptions
- Global brands: Adapt campaigns to regional preferences
Global Reach with Local Expertise
With teams in 24 countries, Insider supports brands in tailoring strategies to cultural nuances. For example:
- Indonesia: Direct sales play a key role
- Japan: Sales often rely on in-house agencies
Investor Confidence
Pieter Kemps, Principal at Sequoia India, praised Insider’s execution:
“The quality of customer interactions, combined with exceptional product and technology, has enabled Insider to stand out among the many point-solutions out there—and build up a very impressive list of customer logos.”
What’s Next?
The Series C funding will drive:
- US market expansion
- Engineering talent acquisition
- Platform enhancements for deeper AI integrations
As Insider scales globally, its focus on innovation, diversity, and localization positions it as a formidable player in the marketing SaaS space.
🚀 Technology Solutions & Recommendations
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- Ideal for travel, gym, or daily errands
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