Instagram Co-Founder Kevin Systrom Responds to User Concerns
In a detailed blog post, Instagram co-founder Kevin Systrom addressed growing user concerns about recent privacy and terms of service updates. The statement came after widespread criticism of policy changes that appeared to grant Instagram broader rights over user content.
Key Commitments from Instagram
Systrom made three critical promises to users:
- Improved Clarity: “We will be doing more to answer your questions, fix any mistakes, and eliminate the confusion.”
- Content Ownership: Reiterated that users retain ownership of their photos
- Ad Policy Changes: Removed controversial language about potential photo usage in advertisements
What Actually Changed in the Policy?
The updated terms initially suggested Instagram could share user content with Facebook’s advertising network. While Systrom clarified that Facebook isn’t currently selling user photos, the changes did make user content accessible to:
- Facebook’s 1B+ user network
- Potential sponsored post opportunities
The Backlash and Instagram’s Response
The policy changes sparked significant user outrage, with many deleting their accounts. Systrom addressed these concerns directly:
“Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts.”
Future Plans for Monetization
Instagram outlined its vision for business promotions:
- Brands could pay to promote accounts/content
- User actions (like follows) might inform these promotions
- Profile photos could appear in business promotions
Learning from Facebook’s Past Mistakes
The situation drew comparisons to Facebook’s 2007 Beacon controversy, where the company faced similar backlash over privacy concerns. Systrom concluded with a commitment to transparency:
“We need to be clear about changes we make — this is our responsibility to you.”
The Big Question: Will Users Forgive?
While Instagram’s response showed accountability, the incident highlights the ongoing tension between:
- User privacy expectations
- Platform monetization needs
- The importance of clear communication before policy changes
Early user reactions can be seen on Instagram’s Facebook page.
Photo credit: Flickr
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