Instagram Direct Messaging Reaches 375 Million Active Users
Four years after its launch, Instagram’s private messaging feature, Direct, has hit a major milestone: 375 million monthly active users. Owned by Facebook, Instagram also announced a streamlined update merging ephemeral and permanent messages to simplify user communication.
The Evolution of Instagram Direct
- 2013 Launch: Instagram introduced Direct as a private messaging tool.
- November 2023: Ephemeral messaging (disappearing photos/videos) was added, with 300 million users already on the platform.
- Current Stats: Direct now serves 63% of Instagram’s 600M monthly active users, showcasing its rapid adoption.
What’s New in the Update?
Instagram has unified its messaging interface, combining ephemeral and permanent chats into a single inbox. Key features include:
- Blue Camera Icon: Quickly snap ephemeral photos/videos from the bottom of the screen or within a chat.
- Ephemeral Message Alerts: New disappearing messages appear in blue and can be viewed twice (initial view + one replay).
- Sender Notifications: Users are alerted if their message is replayed or screenshotted.
Why This Matters
Instagram aims to make Direct the go-to platform for visual, engaging conversations. Merging the two message types simplifies the experience and encourages broader use of ephemeral content—a strategy likely inspired by the success of Stories.
Availability
The update is now live on iOS and Android. With 375 million users and counting, Instagram Direct continues to reshape private messaging in the social media landscape.
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