Instagram Stories Surges to 200M Daily Users with Exciting New Tools
Instagram’s Stories feature continues its meteoric rise, now reaching 200 million daily active users—a significant jump from 150 million just four months prior. While the platform hasn’t disclosed how many users create versus view Stories, this growth cements Instagram as a major player in ephemeral content sharing.
What’s New in Instagram Stories?
To celebrate this milestone and boost engagement, Instagram (owned by Facebook) is rolling out innovative creative tools:
- Selfie Stickers: Capture real-time reactions and overlay them on photos/videos
- Pinned Stickers: Anchor stickers/text to specific objects in video Stories
- Expanded Geo-Stickers: Now available in Chicago, London, Madrid, and Tokyo (joining NYC and Jakarta)
How Selfie Stickers Work
- Create a Story as usual
- Tap the smiley face icon
- Select the new camera-icon sticker
- Take a “mini-selfie” reaction shot
- Customize with frames, resize, and place anywhere
Pro Tip: Perfect for capturing live reactions at events—imagine documenting your awe at a Steph Curry three-pointer with your genuine facial expression superimposed!
Advanced Video Sticker Features
Building on Snapchat-inspired functionality:
- Pin stickers/text to moving objects in videos
- Works with Boomerang and hands-free video modes
- Supports multiple pinned stickers per video (Note: Not currently compatible with live videos)
Geo-Sticker Expansion
Instagram’s location-based stickers now feature:
- Local artist collaborations (tap usernames to discover creators)
- Community-designed artwork reflecting each city’s culture
- Selection likely based on regional app engagement metrics
Why These Updates Matter
As ephemeral content becomes increasingly competitive (with rivals like Snapchat and Facebook Stories), Instagram is doubling down on:
- Creative expression: More tools for artistic storytelling
- Personalization: Features that capture authentic moments
- Local relevance: Geo-content that resonates with specific communities
To access these features, ensure you have the latest version of the Instagram mobile app. With these enhancements, Instagram Stories continues evolving beyond its Snapchat-inspired roots into a uniquely engaging platform for visual storytelling.
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